The Method Behind the Madness

You want your company to grow, and you want your website to showcase the personality of your brand. But how do you begin to do that?

We use 5 main principles to guide the way we design websites:

  • Mobile First
  • Branding
  • User Experience
  • Appearance
  • Conversions

If you don’t have a mobile-friendly website, you’re losing customers.

Mobile First

Smartphones are ever-present, and they are one of the most common ways you are going to engage with customers online. We’ve seen an average of four out of five users visiting a website on their phones, and the way they experience it matters. Chances are you’re using a smartphone right now to check us out. 

There’s nothing worse than dreaming up a business idea, investing your time and money into making it happen, having someone make your website, and finding out later that it isn’t responsive. (We see it far too often.)

You’ve got something fantastic to offer your customers. You know that. We know that. Without a website that works for your customers, though, they’ll never know that. 

That’s why we design websites with mobile styling as the highest priority. There are enough roadblocks to growing a successful business. We make websites that help you leap over any hurdles and increase conversions.


of Users Leave a Website If it Isn't Mobile-Friendly


Your digital presence needs to communicate who you are as a brand.

What is branding, anyway? It includes things like your logo, slogan, signage, color scheme, and tone. But these aren’t where branding begins.

The most important approach to effective branding starts with investigating who your brand is. Here are some of the questions we ask:

  • What makes up your core identity as a brand? What makes you different (and better) than your competitors?
  • Who is your target market? Do you serve a niche?
  • What do customers need from you? What problems do you solve for them?
  • What’s your approach to customer service and interaction?
  • What do you want customers to get out of their first experience with you?
  • What is the ideal end result of an interaction with a customer, both for you and them?

Once you know (at least in part) the answers to these questions, we can build an attractive and lasting brand together.

What is your ideal end-result for you and your customers?

Having great products or services isn’t enough. Organization matters.

User Experience

Users should be able to go from any page on your website to any other page within three clicks. 

We shoot for two. 

Efficient website architecture ensures that customers don’t leave your website out of frustration. Your goal is to give them what they need, and you want them to find it quickly and easily. A good user experience means intuitively organizing your content, which creates a higher ROI for your business.

Having great products or services isn’t enough. The way you present those can make the difference between growth or stagnance (or worse). You don’t want your website to send your customers to your competition, and neither do we! 

We do everything we can to ensure that your website creates a great experience for users and helps your business grow like it should.


We have to admit, this is our favorite part. While in the process of branding and user experience strategy, we also discuss and implement your aesthetic. Here is where the paint hits the canvas and we display the visible personality of your brand.

Fonts, colors, animations, shadows, images, everything down to how the button responds to hover are all carefully selected to fit your brand and help you reach customers.

We consider the psychology of aesthetic elements of your website, how colors affect the psyche, how proportion and Vitruvius’ Theory creates a pleasant experience, and when to break conventions to fit your style.

We’re happy taking the reins if aesthetic isn’t your cup of tea, and we have just as much fun with clients who love to play around with design and discover their aesthetic as they go. If you have set branding standards you need to meet, we’ll make sure that happens, too.

Many users think poorly of brands with outdated websites

Your website is geared toward one main goal: conversions.


All the decisions we make together about your website are geared toward one over-arching goal: conversions. That’s the main purpose of your website. We don’t disrespect businesses that just want a digital business card, but you want more. Growth for your business is why you came to us, and growth doesn’t happen by osmosis.

Part of our ongoing work is to use data that helps us create strategies to turn users into customers.

Sales funnels, email campaigns, SEO work, e-commerce cross-sells, and appointment-setting tools are just a few of the ways we make sure you get a high return on investment and see measurable and scalable growth.

You will sell more, sign up more, and bring in more customers with Eiffel Sites. And we’ll handle the heavy lifting, so you can focus on what you do best: running your business.

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