Outreach and Website Development
Your two most important digital marketing tools are your website and your outreach campaigns. While other marketing tools have their place and help your efforts reach beyond your .com, there isn’t a platform out there that offers the customizability and functionality of a website. And without outreach marketing campaigns to expand the function of your website, you will undoubtedly lose opportunities to connect with and reach customers. Thankfully for you, we handle both.
WordPress powers 31% of the internet
We design and develop all of our client websites using WordPress, which currently powers 31% of the internet. That means nearly a third of all the websites you visit were built on the WordPress content management system. It offers some 10,000 themes and over 50,000 plugins, and because it’s open-source, any theme or plugin code can be altered to fit your needs.
Sometimes the tools available out there, as many as there are, still don’t provide the specific functions you need on your website. We often find that a little custom code is necessary to make a website perfect for our clients. Here are a few specific examples of scenarios from recent clients we had to handle:
- One of our clients wanted their e-commerce product categories labeled and separated from the products on their website’s WooCommerce shop pages. Unfortunately, WooCommerce doesn’t have this as a default setting, so we created a plugin that would meet their needs.
- The default menu search function on a client’s website displayed results in a format that wasn’t consistent with the rest of their website, and there weren’t settings or options to change the display format. We altered the theme’s code to meet their needs.
- The sidebar on a client’s website was displaying at the bottom of the screen on mobile/tablet, and it was taking up way too much space. We created a plugin that changed their filtering sidebar into a toggle button that appears at the top of their shop pages to filter products, catering to their majority users and increasing their ROI.
None of the above scenarios took us more than a few hours, but the added functionality made all the difference to our clients and helped increase their conversion rates. We want your website to bring you more revenue! We’re in business to become assets you can’t do without.
We firmly believing in giving you the best advice and support, even if you never become a client. Before you try to make your own website, be warned that trying to do so without coding or website development knowledge can be risky business.
Everything in WordPress must be thoroughly researched and tested to ensure compatibility. You don’t want to be one of those businesses who spent way more time than they should have trying to figure out how to build a website only to find that this new plugin they tried was completely incompatible with what they had already and shut down their website.
Testing is an important and technical aspect of any website project, and your time is better spent building your business than wrestling with a website. Let us do that. We love to wrestle, and we’re pretty darn good at it, too.
Your time is better spent building your business
Sometimes what you need doesn’t exist yet
We are more than happy to create what you need if it doesn’t yet exist, and we’ll have a lot of fun helping you come up with ideas that no one has thought of before to make your website a head above your competitors.
Cascading Style Sheets (CSS) is the language that creates the aesthetic of a website. Without it, your website would look something like an email, with all text aligned left. Along with a solid branding effort, we want your website to look attractive—so attractive that customers can’t help but engage!
Many users will think poorly of a brand whose website looks like it was built in the advent of the internet. Some marketing agencies can’t seem to get out of the late 90s, and their clients are suffering for it. We don’t want that to be you. The brand you build should be visibly attractive and inviting, and it should match what your customers find appealing.
Many users think poorly of brands with outdated websites
Email campaigns are essential for any lead-capture effort
We develop more than websites. Email campaigns require a high level of planning and development, and we’re here to help you. Email campaigns are essential for any lead-capture effort, turning hours of checking email and tracking users to automated lead-generation.
Email campaigns are also a great way to distribute your brand and help to establish you as an authority. Customers buy from brands they trust. A solid email list that you publish to regularly is a great way to expedite your growth.
We help create email campaigns that have high open and response rates to help direct customers to you. We use responsive and non-obtrusive opt-ins that offer another way to build your brand while connecting with your customers.
Your brand is 100% yours. We will never try to hijack it claiming we think we “know what’s best for you” or some other nonsense. Will we give solid advice? Absolutely. But your brand is your brand, and you get final say on all decisions.
That being said, you might be struggling with building your brand. You might want to know what tools you should adopt or replace current ones with as you perfect your marketing process. Part of building a successful brand is being able to recognize when you need to cut off the anchors that are halting your progress.
We’re all about your success. We’re partners with our clients. If you need help analyzing your business process and pinpointing the aspects that you need to change, we’ve got your back.